13 Oct 20268 min read

12 Comment to DM Templates That Convert (with Hinglish)

A comment-to-DM campaign has three pieces of copy: the call to action in your reel, the keyword, and the DM itself. Get any of them wrong and you'll see comments without clicks. Below are 12 templates that work, by niche, with Hinglish versions for Indian audiences. Copy them into an InstaAuto comment rule and adjust the tone to sound like you.

What makes a good keyword

• Short and specific: one word, ideally tied to the offer (PLAN, RECIPE, SHEET).
• Hard to type by accident: avoid "yes", "nice" or "wow", which appear in normal comments.
• Easy to spell: skip words people misspell. Use "contains" matching and add common variants.
• Targeted: attach campaign keywords to a specific reel so they don't fire elsewhere.

What makes a good first DM

Keep it under 300 characters, greet by context ("You asked for the plan!"), and put the action in a button. If you want a follow or an email, ask before the link, but say why. Every template below follows this pattern. Use {first_name}-style personalisation only if your tool supports it; otherwise write it without a name.

12 comment to DM templates

1. Fitness coach: free workout plan

Reel CTA: "Comment PLAN and I'll send you my 7-day home workout plan."

DM: "Here's your 7-day plan 💪 No equipment needed. Start with Day 1 today and tell me how it went!" [Button: Get the plan]

Hinglish: "Ye raha aapka 7-day plan 💪 Koi equipment nahi chahiye. Aaj hi Day 1 start karo aur batao kaisa laga!"

2. Fashion D2C: price on comment

Keyword: PRICE (contains; add "price?", "kitne ka", "rate")

DM: "Hi! This kurta set is ₹1,299 and available in S to XXL. Free shipping above ₹999 🚚" [Button: Shop now] [Button: Size chart]

Hinglish: "Hi! Ye kurta set ₹1,299 ka hai, S se XXL tak available. ₹999 se upar free shipping 🚚"

3. Finance creator: budget spreadsheet

Reel CTA: "Comment SHEET for the exact budget template I use."

DM: "Here's the budget sheet 📊 Make a copy, fill in your salary, and it does the 50/30/20 split for you." [Button: Open template]

Hinglish: "Ye lo budget sheet 📊 Copy banao, salary daalo, 50/30/20 split khud ho jayega."

4. Real estate: brochure plus phone number

Keyword: BROCHURE on the project reel only.

DM: "Here's the brochure for the 2 & 3 BHK project 🏡 Want a site visit this weekend? Share your phone number and our team will call you." [Button: View brochure] then lead capture: phone.

Hinglish: "2 aur 3 BHK project ka brochure ye raha 🏡 Is weekend site visit karna hai? Apna number bhejo, team call karegi."

5. Food blogger: recipe and tools

DM: "Full recipe below 😋 I've also linked the air fryer I use in the video." [Button: Recipe] [Button: Air fryer]

Hinglish: "Poori recipe neeche hai 😋 Video wala air fryer ka link bhi daal diya hai."

6. Course creator: webinar with email capture

DM: "You're in! 🎉 What's the best email to send your webinar link and reminder?" then lead capture: email, then "Done! Here's the link to save the date." [Button: Add to calendar]

Hinglish: "Aap in ho! 🎉 Webinar link aur reminder kis email pe bhejein?"

7. Creator freebie with follow gate

DM: "Sending it now! Quick favour: follow me so you don't miss part 2 🙏 Tap the button once you've followed." [Button: I followed ✅]

Hinglish: "Abhi bhej raha hoon! Ek favour, follow kar lo taaki part 2 miss na ho 🙏 Follow karke button dabao."

8. Salon or clinic: booking

Keyword: BOOK

DM: "Hi! Pick a slot that suits you, it takes 30 seconds. First visit gets 15% off ✨" [Button: Book a slot]
Hinglish: "Hi! Apna slot choose karo, bas 30 second lagenge. Pehli visit pe 15% off ✨"

9. Affiliate tech reviewer

Keyword: LINK. DM: "Here are the links from the video 👇 Prices change often, so check the current deal before buying." [Button: Phone] [Button: Earbuds] [Button: Charger]

10. Travel creator: itinerary

Keyword: TRIP. DM: "Your 5-day Kashmir itinerary is here 🏔️ It includes stays, cab costs and the best time to go." [Button: Get itinerary]
Hinglish: "Aapka 5-day Kashmir itinerary ready hai 🏔️ Stay, cab cost aur best time sab hai isme."

11. Local restaurant: menu

Keyword: MENU (also as a DM keyword rule). DM: "Here's our menu 🍕 We deliver within 5 km. Reply ORDER and we'll help you place it." [Button: View menu] [Quick reply: ORDER]

12. Coach: discovery call

Keyword: CALL. DM: "Thanks for reaching out! Before we book, what's your biggest challenge right now?" [Quick replies: Weight loss / Energy / Habits] then "Got it. Here's my calendar for a free 15-min call." [Button: Book call]

Public comment reply templates

Rotate a few so they don't look identical: "Sent! Check your DMs 📩", "Done ✅ check your inbox", "DM kar diya, check karo 📩", "It's in your DMs 🙌". Short and friendly is enough.

CTA tips that lift comment rates

• Say it, show it, caption it. Mention the keyword verbally, put it on screen in the last seconds, and repeat it in the first line of the caption.
• Make the value concrete. "My 7-day plan" beats "more info". Numbers and outcomes win.
• Put the CTA early as well as at the end so viewers who drop off still see it.
• Pin a comment with the keyword so people can copy it.
• Deliver instantly. A DM in 5 seconds feels magical; a DM in 5 hours feels forgotten.
• Invite a reply. A quick reply button keeps the conversation open within Meta's 24-hour window.

Ready to use these? Set them up in InstaAuto for free, and read the complete auto DM guide for setup steps.

Frequently asked questions

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