InstaAuto for Real Estate Agents
Instagram DM automation for real estate agents
Every "price?" comment on a property reel is a buyer. Reply in seconds with the brochure and get their number before they scroll on.
Property reels and walkthroughs get comments like "price?", "location?", "2BHK available?" around the clock. In real estate, speed decides who gets the site visit. A buyer who asks at 11 pm and gets an answer at 10 am the next day has usually already messaged three other brokers.
InstaAuto answers instantly. Ask commenters to type a keyword such as BROCHURE, send the price sheet and floor plan in DM, and request a phone number so your team can call. Numbers land in your Leads list, ready to export to your CRM or a Google Sheet.
Because the public comment reply can say "Details sent in DM 📩", you also avoid posting prices in public, which many developers and channel partners prefer.
Sound familiar?
- "Price?" comments arriving late at night and going cold by morning.
- Sharing price sheets publicly when the developer wants them in private.
- No phone numbers collected from Instagram enquiries, so the sales team cannot call.
- Several listings live at once and enquiries getting mixed up.
Ready-to-use automation recipes
Brochure + phone capture per listing
Keyword: BROCHURETrigger: Comment on one property reel
Thanks for your interest in the 3BHK at Baner, Pune. Here is the brochure and floor plan. Share your phone number and our team will call with the latest price and offers.
Uses: Comment to DM on one reel, Lead capture (phone), Link button
Price enquiry handler
Keyword: PRICETrigger: Comment on all Reels
Prices vary by tower and floor. Tap below to see the current price sheet, or reply with your number for a call back.
Uses: Comment to DM on Reels, Public comment reply, Link button
Site visit booking
Keyword: VISITTrigger: DM keyword (contains)
Site visits run daily 10 am to 6 pm. Pick a slot using the button below and we will confirm on WhatsApp.
Uses: DM keyword reply, Link buttons, Click tracking
Story mention thank-you
Keyword: (story mention)Trigger: Someone mentions you in their story
Thank you for sharing our project! If you or a friend want details, reply here and we will help.
Uses: Story mention trigger
Works in Hinglish too
Set the AI reply language to Hinglish or auto-match, and write your rule replies the way your audience talks:
Comment: "Rate kya hai?" → DM: "Namaste! 2BHK ka price sheet yeh raha 🏠 Apna number bhejiye, hamari team aapko call karegi latest offer ke saath."
Which plan fits
An individual broker usually fits Starter (₹199) for phone capture. Brokerages with separate handles per city or project should look at Pro (3 accounts) or Agency (10 accounts). Compare all plans on the pricing page.
InstaAuto uses the official Instagram API and follows Meta's rules: replies only within 24 hours of an interaction, one private reply per comment, and no broadcast DMs. Learn more about comment-to-DM and Instagram auto DM.
Frequently asked questions
Can each property reel send its own brochure?
Yes. Target the rule at one specific reel and attach that listing's brochure link as a button.
Can I collect phone numbers?
Yes. Lead capture can ask for a phone number or an email, and saves replies to your Leads list with CSV export.
Can InstaAuto send a PDF file directly?
InstaAuto sends text with link buttons. Host the brochure (Google Drive, your website) and add it as a link button.
Will it message people who only liked my post?
No. Meta only allows replies to people who commented, messaged, replied to your story or mentioned you.