Pricing
Instagram automation pricing in ₹
Start free, upgrade when it pays for itself. Flat price, not per contact.
Free
₹0 /month
- 500 DMs / month
- 1 Instagram account
- 3 automation rules
- 25 AI replies / month
- “Powered by InstaAuto” line in DMs
Starter
Most popular₹199 /month
- 3,000 DMs / month
- 1 Instagram account
- Unlimited automation rules
- 300 AI replies / month
- Follow gate
- Lead capture + CSV
Pro
₹499 /month
- 15,000 DMs / month
- 3 Instagram accounts
- Unlimited automation rules
- 2,000 AI replies / month
- Follow gate
- Lead capture + CSV
- Analytics
- Click tracking
Agency
₹1,499 /month
- 75,000 DMs / month
- 10 Instagram accounts
- Unlimited automation rules
- 10,000 AI replies / month
- Follow gate
- Lead capture + CSV
- Analytics
- Click tracking
- Priority support + GST invoice note
Compare plans
| Feature | Free | Starter | Pro | Agency |
|---|---|---|---|---|
| Comment → DM on posts & reels | Included | Included | Included | Included |
| Per-post / per-reel targeting | Included | Included | Included | Included |
| Story reply & mention triggers | Included | Included | Included | Included |
| DM link buttons & quick replies | Included | Included | Included | Included |
| Ask-to-follow gate | Not included | Included | Included | Included |
| Lead capture (email / phone) + CSV | Not included | Included | Included | Included |
| Analytics chart (30 days) | Not included | Not included | Included | Included |
| Link click tracking | Not included | Not included | Included | Included |
| No “Powered by InstaAuto” line | Not included | Included | Included | Included |
| Priority support | Not included | Not included | Not included | Included |
InstaAuto vs other Instagram DM tools
| Tool | Entry paid price | Billing model | Currency |
|---|---|---|---|
| InstaAuto | ₹199/month (free plan: 500 DMs) | Flat, by DMs sent | INR |
| ManyChat | ~$14–$139+/month | By number of contacts | USD |
| ReplyKaro | ~₹99 / ₹299 per month | Check vendor site | INR |
| LinkDM | Free plan ~1,000 DMs/month | Check vendor site | Check vendor site |
Competitor prices as of Oct 2026. Check vendor sites for current pricing and features.
Pricing FAQ
What counts as a DM?
Every automated message InstaAuto sends (private replies to comments, DM replies, follow-gate and lead prompts). Incoming messages are free. Counters reset every month.
How does yearly billing work?
You pay 10× the monthly price once a year — 2 months free. Billing is a Razorpay subscription you can cancel anytime.
Do you add GST?
Prices are shown in INR. Agency customers can request a GST invoice note with their business details; contact support after subscribing.
Can I change plans later?
Yes. Upgrades apply immediately after payment. To downgrade, cancel and resubscribe to the smaller plan when your period ends.
Refunds?
See our refund policy at /refund-policy.